Boltkit
Marketing Operator Kit

Marketing Starter Kit

A turn-key launch system for marketing operators running campaigns, email sequences, and content calendars without a copywriter on staff. Editable campaign brief template, 6-touch email sequence pack, social content calendar, launch checklist, and a copy swipe file — so you stop rebuilding the same launch docs between every product drop.

$19 one-time · instant download · lifetime access
Buy Now — $19

Secure checkout via Stripe · Instant access

Marketing Starter Kit — campaign brief, email sequences, and content calendar
Marketing Operator Kit
What's Inside

The launch system your marketing team already needs

Campaign Brief Template

Editable Word campaign brief — objective, audience, offer, channels, success metrics, timeline. Fill it in once per launch so every stakeholder (designer, copy, sales) ships aligned.

6-Touch Email Sequence Templates

Pre-written launch, nurture, and re-engagement sequences — subject lines, preview text, body copy, CTA variants. Drop them into your ESP and ship the campaign without staring at a blank page.

Social Content Calendar (Notion)

12-month content calendar in Notion — channels, post types, campaigns, hashtags, status. Duplicate it, fill in your real dates, and run every channel from one view.

Launch Checklist & Copy Swipe File

Day-1-to-90 launch checklist plus 60+ proven headline, CTA, and subject-line frames in a swipe file. Stop guessing what to write — copy the angle that already converts.

Why This Kit

Stop rebuilding the same launch docs between every campaign

Most marketing operators lose days before each launch writing a campaign brief from scratch, drafting the same email sequence for the fifth product drop, and hunting for headline angles that aren't borrowed from a competitor. The Marketing Starter Kit captures the launch decisions you've already made and puts them in front of you — ready to edit, ready to ship, ready to convert.

  • Covers the launch docs every marketing operator actually needs — no bloat, no filler
  • Fully editable in Google Docs, Word, Pages, Sheets, and Excel — no learning curve on a new tool
  • Campaign brief maps to the structure product, design, and sales teams actually expect
  • 6-touch email sequences work for launches, nurture, and re-engagement — copy, swap, send
  • Pairs with Social Media Calendar — campaign brief + email sequence + content calendar in one bundle
$19
one-time payment
Get Instant Access
Instant download · Lifetime access · Future updates free
What's Included
01
Campaign Brief Template (Word)
Editable Word campaign brief with eight sections — objective, audience, offer, channels, success metrics, timeline, dependencies, budget. Fill-in prompts on every section so you ship the brief in under an hour.
02
6-Touch Launch Email Sequence
Six pre-written launch emails — teaser, waitlist, launch day, social proof, last call, post-launch. Subject lines, preview text, body copy, and CTA variants. Drop into your ESP and ship.
03
Nurture & Re-engagement Sequences
Three nurture emails for new subscribers plus a 3-touch re-engagement sequence for dormant lists. Same structure as the launch pack — copy, swap brand voice, send.
04
Social Content Calendar (Notion)
12-month Notion calendar — channels, post types, campaigns, hashtags, status, owner. Duplicate to your workspace, batch a quarter of posts in one sitting, never miss a slot.
05
Launch Day-1-to-90 Checklist
Date-anchored launch checklist — pre-launch prep, launch week tasks, post-launch follow-up. Two-week bursts so you actually finish each step before moving on.
06
Copy Swipe File (60+ Frames)
Headline, CTA, and subject-line frames organized by goal — curiosity, urgency, social proof, value framing. Pick three that match your offer, slot in your copy, ship.
07
Channel Mix Worksheet
Editable Sheets/Excel worksheet — channels, expected reach, conversion assumptions, attribution. Map your launch spend to the channels that actually drive signups.
08
Quick-Start Setup Guide
One-page walkthrough — which document to fill in first, how to wire the email sequences to your ESP, and how to turn the launch checklist into your Monday ritual.
What People Say

Built for marketing operators who want less planning, more shipping

"The 6-touch launch sequence saved my last product drop. I dropped it into ConvertKit on a Tuesday and had a $12K launch by Friday — no copywriter, no rewrites."

— Lena M., Solo Marketer, Brooklyn NY

"The campaign brief template forced my team to agree on the offer before we wrote a single line of copy. Cut our launch prep from two weeks to four days."

— Tomás R., Head of Growth, Lisbon PT

"The swipe file alone was worth the $19. I pulled three headline frames, adapted them for my offer, and shipped a landing page that 3x'd my usual opt-in rate."

— Devon J., Newsletter Operator, Toronto ON
FAQ

Questions answered

Buy Now — $19
What format are the files in?
After payment you'll get a ZIP containing editable Word docs, a Sheets/Excel-compatible worksheet, and a Notion share link for the content calendar. Open in any document tool, customize, and you're ready to use them.
Does this work for solo marketers or for teams?
Both. The campaign brief, email sequences, and content calendar work as-is for solo marketers. For teams, the campaign brief gives product, design, and sales a shared structure to align on before launch day.
Will the email sequences work in my ESP?
Yes — the sequences are plain text with subject lines, preview text, body copy, and CTA variants. Paste them into ConvertKit, Mailchimp, Beehiiv, Substack, or any other ESP. No proprietary formatting.
Is there a refund policy?
Yes — if you're not satisfied within 14 days, email us and we'll refund you in full. Files are digital downloads, so the bar is low.
Will I get future updates?
All future additions to the kit are free. We'll notify you when new templates, sequences, or swipe frames are added.

Stop reinventing launch docs. Ship your next campaign.

$19 one-time. Instant access. A complete marketing launch kit.

Buy Now — $19