:root {
  --bg: #ffffff;
  --bg-alt: #f7f8fa;
  --surface: #f0f2f5;
  --surface-2: #e4e7ec;
  --navy: #1a2b4a;
  --navy-mid: #2d4a8a;
  --blue: #2563eb;
  --blue-light: #3b82f6;
  --teal: #0891b2;
  --teal-light: #06b6d4;
  --amber: #d97706;
  --amber-light: #f59e0b;
  --cream: #0c0c0c;
  --text: #1e293b;
  --text-muted: #64748b;
  --text-light: #94a3b8;
  --border: #e2e8f0;
  --white: #ffffff;
  --font-display: 'DM Serif Display', Georgia, serif;
  --font-body: 'Inter', system-ui, sans-serif;
}

*, *::before, *::after { box-sizing: border-box; margin: 0; padding: 0; }

html { scroll-behavior: smooth; }

body {
  background: var(--bg);
  color: var(--text);
  font-family: var(--font-body);
  font-size: 16px;
  line-height: 1.65;
  -webkit-font-smoothing: antialiased;
}

/* ── Header ─────────────────────────────────────────── */
.site-header {
  position: sticky;
  top: 0;
  z-index: 100;
  background: var(--white);
  border-bottom: 1px solid var(--border);
}
.site-header .header-inner {
  max-width: 1120px;
  margin: 0 auto;
  padding: 0 2rem;
  height: 64px;
  display: flex;
  align-items: center;
  justify-content: space-between;
}
.logo-link {
  display: flex;
  align-items: center;
  text-decoration: none;
}
.logo-img {
  height: 48px;
  width: auto;
  display: block;
}
.site-header nav {
  display: flex;
  align-items: center;
  gap: 2.5rem;
}
.site-header nav a {
  color: var(--text-muted);
  text-decoration: none;
  font-size: 0.875rem;
  font-weight: 500;
  transition: color 0.2s;
}
.site-header nav a:hover { color: var(--text); }
.header-cta {
  background: var(--blue) !important;
  color: var(--white) !important;
  padding: 0.5rem 1.25rem;
  border-radius: 6px;
  font-size: 0.875rem;
  font-weight: 600;
  transition: background 0.2s !important;
}
.header-cta:hover { background: var(--navy-mid) !important; }

/* ── Hero ─────────────────────────────────────────── */
.hero {
  padding: 5rem 0 4rem;
  background: var(--bg);
  border-bottom: 1px solid var(--border);
}
.hero-inner {
  max-width: 1120px;
  margin: 0 auto;
  padding: 0 2rem;
  display: grid;
  grid-template-columns: 1fr 1fr;
  gap: 4rem;
  align-items: center;
}
.hero-badge {
  display: inline-flex;
  align-items: center;
  gap: 0.5rem;
  font-size: 0.75rem;
  font-weight: 600;
  letter-spacing: 0.08em;
  text-transform: uppercase;
  color: var(--teal);
  background: #ecfeff;
  border: 1px solid #a5f3fc;
  padding: 0.3rem 0.75rem;
  border-radius: 100px;
  margin-bottom: 1.5rem;
}
.hero-badge-dot {
  width: 6px;
  height: 6px;
  border-radius: 50%;
  background: var(--teal);
  animation: pulse-dot 2s infinite;
}
@keyframes pulse-dot {
  0%, 100% { opacity: 1; }
  50% { opacity: 0.4; }
}
.hero-text h1 {
  font-family: var(--font-display);
  font-size: clamp(2.25rem, 4.5vw, 3.5rem);
  font-weight: 700;
  line-height: 1.1;
  letter-spacing: -0.02em;
  color: var(--navy);
  margin-bottom: 1.25rem;
}
.hero-text .lede {
  font-size: 1.0625rem;
  color: var(--text-muted);
  line-height: 1.75;
  max-width: 420px;
  font-weight: 400;
  margin-bottom: 2rem;
}
.hero-actions {
  display: flex;
  align-items: center;
  gap: 1rem;
  flex-wrap: wrap;
}
.btn-primary {
  display: inline-flex;
  align-items: center;
  gap: 0.5rem;
  background: var(--blue);
  color: var(--white);
  padding: 0.875rem 1.75rem;
  border-radius: 8px;
  font-size: 0.9375rem;
  font-weight: 600;
  text-decoration: none;
  transition: background 0.2s, transform 0.1s;
  border: none;
  cursor: pointer;
  box-shadow: 0 2px 8px rgba(37, 99, 235, 0.3);
}
.btn-primary:hover {
  background: var(--navy-mid);
  transform: translateY(-1px);
}
.btn-primary:active { transform: translateY(0); }
.btn-secondary {
  display: inline-flex;
  align-items: center;
  gap: 0.5rem;
  background: transparent;
  color: var(--text-muted);
  padding: 0.875rem 1.25rem;
  border-radius: 8px;
  font-size: 0.9375rem;
  font-weight: 500;
  text-decoration: none;
  transition: color 0.2s;
  border: 1px solid var(--border);
}
.btn-secondary:hover { color: var(--text); border-color: var(--text-muted); }
.hero-image {
  border-radius: 16px;
  overflow: hidden;
  box-shadow: 0 8px 32px rgba(26, 43, 74, 0.12);
}
.hero-image img {
  width: 100%;
  height: auto;
  display: block;
  object-fit: cover;
}
.hero-stats {
  display: flex;
  gap: 2rem;
  margin-top: 2rem;
  padding-top: 1.5rem;
  border-top: 1px solid var(--border);
}
.hero-stat-item { display: flex; flex-direction: column; gap: 0.1rem; }
.hero-stat-value {
  font-size: 1.25rem;
  font-weight: 700;
  color: var(--navy);
}
.hero-stat-label {
  font-size: 0.75rem;
  color: var(--text-muted);
  font-weight: 500;
}

/* ── Trust bar ─────────────────────────────────────────── */
.trust-bar {
  background: var(--bg-alt);
  border-bottom: 1px solid var(--border);
  padding: 1.5rem 0;
}
.trust-bar-inner {
  max-width: 1120px;
  margin: 0 auto;
  padding: 0 2rem;
  display: flex;
  align-items: center;
  gap: 2rem;
  flex-wrap: wrap;
}
.trust-label {
  font-size: 0.75rem;
  font-weight: 600;
  color: var(--text-light);
  letter-spacing: 0.06em;
  text-transform: uppercase;
  white-space: nowrap;
}
.trust-logos {
  display: flex;
  align-items: center;
  gap: 2rem;
  flex-wrap: wrap;
}
.trust-logo {
  font-size: 0.875rem;
  font-weight: 700;
  color: var(--text-muted);
  opacity: 0.6;
  letter-spacing: -0.01em;
}

/* ── Services ─────────────────────────────────────────── */
.services {
  padding: 6rem 0;
  border-bottom: 1px solid var(--border);
}
.services-inner {
  max-width: 1120px;
  margin: 0 auto;
  padding: 0 2rem;
}
.section-header {
  margin-bottom: 3.5rem;
  max-width: 600px;
}
.section-header.centered { margin-left: auto; margin-right: auto; text-align: center; }
.section-label {
  font-size: 0.75rem;
  font-weight: 600;
  letter-spacing: 0.1em;
  text-transform: uppercase;
  color: var(--teal);
  margin-bottom: 0.75rem;
  display: block;
}
.section-header h2 {
  font-family: var(--font-display);
  font-size: clamp(1.75rem, 3.5vw, 2.5rem);
  font-weight: 700;
  line-height: 1.2;
  letter-spacing: -0.02em;
  color: var(--navy);
  margin-bottom: 0.75rem;
}
.section-header p {
  font-size: 1rem;
  color: var(--text-muted);
  line-height: 1.7;
}
.services-grid {
  display: grid;
  grid-template-columns: repeat(2, 1fr);
  gap: 1.5rem;
}
.service-card {
  background: var(--white);
  border: 1px solid var(--border);
  border-radius: 16px;
  padding: 2.5rem;
  display: flex;
  flex-direction: column;
  gap: 1rem;
  transition: border-color 0.2s, box-shadow 0.2s, transform 0.2s;
}
.service-card:hover {
  border-color: var(--blue-light);
  box-shadow: 0 8px 24px rgba(37, 99, 235, 0.08);
  transform: translateY(-2px);
}
.service-icon {
  width: 52px;
  height: 52px;
  border-radius: 12px;
  display: flex;
  align-items: center;
  justify-content: center;
  font-size: 1.5rem;
  flex-shrink: 0;
}
.service-icon.social { background: #eff6ff; }
.service-icon.content { background: #fdf4ff; }
.service-icon.va { background: #f0fdf4; }
.service-icon.design { background: #fffbeb; }
.service-card h3 {
  font-size: 1.1875rem;
  font-weight: 700;
  color: var(--navy);
  line-height: 1.3;
}
.service-card p {
  font-size: 0.9rem;
  color: var(--text-muted);
  line-height: 1.65;
}
.service-tag {
  display: inline-flex;
  align-items: center;
  gap: 0.375rem;
  font-size: 0.75rem;
  font-weight: 600;
  color: var(--blue);
  background: #eff6ff;
  padding: 0.25rem 0.625rem;
  border-radius: 100px;
  width: fit-content;
}
.service-price {
  font-size: 0.875rem;
  color: var(--text-muted);
  font-weight: 500;
  margin-top: auto;
  padding-top: 0.75rem;
  border-top: 1px solid var(--border);
}
.service-price strong { color: var(--navy); }

/* ── Why WMM ─────────────────────────────────────────── */
.why {
  padding: 6rem 0;
  background: var(--navy);
  border-bottom: 1px solid rgba(255,255,255,0.1);
}
.why-inner {
  max-width: 1120px;
  margin: 0 auto;
  padding: 0 2rem;
}
.why .section-label { color: var(--teal-light); }
.why h2 { color: var(--white); }
.why p { color: #94a3b8; }
.why-grid {
  display: grid;
  grid-template-columns: repeat(3, 1fr);
  gap: 1.5rem;
  margin-top: 3rem;
}
.why-card {
  background: rgba(255,255,255,0.05);
  border: 1px solid rgba(255,255,255,0.1);
  border-radius: 12px;
  padding: 2rem;
}
.why-card-icon {
  font-size: 1.75rem;
  margin-bottom: 1rem;
}
.why-card h3 {
  font-size: 1rem;
  font-weight: 700;
  color: var(--white);
  margin-bottom: 0.5rem;
}
.why-card p {
  font-size: 0.875rem;
  color: #94a3b8;
  line-height: 1.6;
}

/* ── CTA band ─────────────────────────────────────────── */
.cta-band {
  padding: 5rem 0;
  background: linear-gradient(135deg, var(--blue) 0%, var(--teal) 100%);
  border-bottom: 1px solid rgba(255,255,255,0.1);
}
.cta-band-inner {
  max-width: 800px;
  margin: 0 auto;
  padding: 0 2rem;
  text-align: center;
}
.cta-band h2 {
  font-family: var(--font-display);
  font-size: clamp(1.75rem, 3.5vw, 2.75rem);
  font-weight: 700;
  color: var(--white);
  line-height: 1.2;
  margin-bottom: 1rem;
}
.cta-band p {
  font-size: 1.0625rem;
  color: rgba(255,255,255,0.85);
  line-height: 1.7;
  margin-bottom: 2.5rem;
}
.cta-band-actions {
  display: flex;
  align-items: center;
  justify-content: center;
  gap: 1rem;
  flex-wrap: wrap;
}
.btn-white {
  display: inline-flex;
  align-items: center;
  gap: 0.5rem;
  background: var(--white);
  color: var(--navy);
  padding: 0.875rem 2rem;
  border-radius: 8px;
  font-size: 0.9375rem;
  font-weight: 700;
  text-decoration: none;
  transition: transform 0.2s, box-shadow 0.2s;
  box-shadow: 0 2px 8px rgba(0,0,0,0.15);
}
.btn-white:hover {
  transform: translateY(-1px);
  box-shadow: 0 4px 16px rgba(0,0,0,0.2);
}
.btn-white:active { transform: translateY(0); }
.cta-phone {
  display: inline-flex;
  align-items: center;
  gap: 0.5rem;
  color: var(--white);
  font-size: 1rem;
  font-weight: 600;
  text-decoration: none;
  opacity: 0.9;
  transition: opacity 0.2s;
}
.cta-phone:hover { opacity: 1; }

/* ── Contact strip ─────────────────────────────────────────── */
.contact-strip {
  padding: 4rem 0;
  background: var(--bg-alt);
  border-bottom: 1px solid var(--border);
}
.contact-strip-inner {
  max-width: 1120px;
  margin: 0 auto;
  padding: 0 2rem;
  display: grid;
  grid-template-columns: 1fr 1fr 1fr;
  gap: 2rem;
}
.contact-item {
  display: flex;
  flex-direction: column;
  gap: 0.5rem;
}
.contact-item-label {
  font-size: 0.75rem;
  font-weight: 600;
  letter-spacing: 0.08em;
  text-transform: uppercase;
  color: var(--text-light);
}
.contact-item-value {
  font-size: 1rem;
  font-weight: 600;
  color: var(--navy);
  text-decoration: none;
}
.contact-item-value:hover { color: var(--blue); }
.contact-item-sub {
  font-size: 0.875rem;
  color: var(--text-muted);
}

/* ── Footer ─────────────────────────────────────────── */
.site-footer {
  padding: 3rem 0 2rem;
  background: var(--white);
}
.footer-inner {
  max-width: 1120px;
  margin: 0 auto;
  padding: 0 2rem 2.5rem;
  display: flex;
  justify-content: space-between;
  align-items: start;
  gap: 3rem;
}
.footer-brand .logo-link {
  display: block;
  margin-bottom: 0.75rem;
}
.footer-brand .logo-img {
  height: 40px;
  width: auto;
}
.footer-brand p {
  font-size: 0.875rem;
  color: var(--text-muted);
  max-width: 220px;
  line-height: 1.6;
}
.footer-links {
  display: flex;
  gap: 4rem;
}
.footer-col {
  display: flex;
  flex-direction: column;
  gap: 0.625rem;
}
.footer-col-label {
  font-size: 0.6875rem;
  font-weight: 600;
  letter-spacing: 0.1em;
  text-transform: uppercase;
  color: var(--text-light);
  margin-bottom: 0.25rem;
}
.footer-col a {
  font-size: 0.875rem;
  color: var(--text-muted);
  text-decoration: none;
  font-weight: 400;
  transition: color 0.2s;
}
.footer-col a:hover { color: var(--text); }
.footer-bottom {
  max-width: 1120px;
  margin: 0 auto;
  padding: 1.5rem 2rem 0;
  border-top: 1px solid var(--border);
  display: flex;
  justify-content: space-between;
  align-items: center;
}
.footer-bottom p {
  font-size: 0.75rem;
  color: var(--text-light);
}
.footer-bottom a {
  font-size: 0.75rem;
  color: var(--text-light);
  text-decoration: none;
  transition: color 0.2s;
}
.footer-bottom a:hover { color: var(--text-muted); }

/* ── Waitlist form ─────────────────────────────────────────── */
.waitlist-form-wrap {
  margin-top: 2.5rem;
  padding-top: 2rem;
  border-top: 1px solid var(--border);
}
.waitlist-headline {
  font-size: 0.875rem;
  color: var(--text-muted);
  font-weight: 400;
  margin-bottom: 1rem;
  line-height: 1.5;
}
.waitlist-form {
  display: flex;
  gap: 0.625rem;
  flex-wrap: wrap;
  max-width: 460px;
}
.waitlist-input {
  flex: 1;
  min-width: 180px;
  padding: 0.75rem 1rem;
  border: 1.5px solid var(--border);
  border-radius: 8px;
  font-size: 0.9375rem;
  font-family: var(--font-body);
  color: var(--text);
  background: var(--white);
  outline: none;
  transition: border-color 0.2s;
}
.waitlist-input:focus { border-color: var(--blue); }
.waitlist-input::placeholder { color: var(--text-light); }
.waitlist-btn {
  display: inline-flex;
  align-items: center;
  justify-content: center;
  gap: 0.4rem;
  background: var(--amber);
  color: var(--white);
  padding: 0.75rem 1.25rem;
  border-radius: 8px;
  font-size: 0.9375rem;
  font-weight: 700;
  border: none;
  cursor: pointer;
  transition: background 0.2s, transform 0.1s;
  font-family: var(--font-body);
  min-width: 140px;
}
.waitlist-btn:hover:not(:disabled) { background: var(--navy); transform: translateY(-1px); }
.waitlist-btn:active:not(:disabled) { transform: translateY(0); }
.waitlist-btn:disabled { opacity: 0.65; cursor: not-allowed; }
.waitlist-btn .waitlist-btn-loading { display: none; }
.waitlist-btn.loading .waitlist-btn-text { display: none; }
.waitlist-btn.loading .waitlist-btn-loading { display: flex; }
.waitlist-btn.loading .waitlist-btn-loading svg {
  animation: spin 0.8s linear infinite;
}
@keyframes spin { to { transform: rotate(360deg); } }
.waitlist-feedback {
  display: none;
  font-size: 0.875rem;
  margin-top: 0.625rem;
  font-weight: 500;
  max-width: 460px;
}
.waitlist-feedback.success { color: #059669; }
.waitlist-feedback.error { color: #dc2626; }

/* ── Responsive ─────────────────────────────────────────── */
@media (max-width: 900px) {
  .hero-inner { grid-template-columns: 1fr; gap: 2.5rem; }
  .hero-image { display: none; }
  .services-grid { grid-template-columns: 1fr; }
  .why-grid { grid-template-columns: 1fr; }
  .contact-strip-inner { grid-template-columns: 1fr; }
  .footer-inner { flex-direction: column; }
  .footer-links { flex-wrap: wrap; gap: 2rem; }
  .footer-bottom { flex-direction: column; gap: 0.5rem; text-align: center; }
}

@media (max-width: 600px) {
  .site-header nav { gap: 1rem; }
  .site-header nav a:not(.header-cta) { display: none; }
  .hero { padding: 3.5rem 0 3rem; }
  .hero-stats { gap: 1.5rem; }
  .services { padding: 4rem 0; }
  .why { padding: 4rem 0; }
  .cta-band { padding: 3.5rem 0; }
  .contact-strip { padding: 3rem 0; }
  .cta-band-actions { flex-direction: column; }
}